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Fiat Original Parts Outfits
Fiat ran “Outfits”, a print and film campaign, pointing out that just one non-original part changes the whole story. Each execution, “Nurse”, “Butler” and “Clown”, contains an item that lends a whole...
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My blood is red and black
Hemoba Foundation (Blood Foundation) in Brazil partnered with Bahia football club Esporte Clube Vitoria to run “My Blood is Red and Black”, an award winning integrated advertising campaign. The state...
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The Donor Cable
Club SangueBom in Sao Paulo, Brazil, recently introduced the “Donor Cable”, a smartphone accessory designed to promote blood donation. Outback Steakhouse restaurants, along with a few other spots in...
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Companhia Athletica Gym Flowers
Companhia Athletica, a popular gymnasium in São Paulo, is advertising its services in a print advertising campaign with the tag line, “When your body looks beautiful, even your flaws look beautiful.”....
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Be the Second One to Know with Terra News
Latin news site Terra presents its quick access to current affairs with a series of print advertisements in which world leaders are given access to breaking stories. Barack Obama, George W Bush and the...
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Terra Travel – Routine Sucks in Brazil
Internet provider Terra in Brazil has been promoting its online tourism portal with an observation based on the concept, the grass is always greener on the other side of the fence. “Routine sucks” is...
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Walker Evans at São Paulo Museum of Art
São Paulo Museum of Art, Museu de Arte de São Paulo (MASP), has just finished running an exhibition promoting the work of Walker Evans, described as the 20th Century’s greatest American photographer....
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Fiat Texting or Driving
Fiat’s road safety work in Brazil has included Texting or Driving, a print and poster advertising campaign featuring the letters R (Girl), F (Bus), N (Dog), L (Truck) and Z (Cow). “You either see the...
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WWF Tsunami on 9/11
WWF has become swamped in the fiasco associated with “Tsunami”, a print advertisement developed for WWF Brazil by DDB Brasil. The print ad, created in 2008, shows multiple planes heading through the...
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MASP 64 Years
MASP, Museu de Arte de Sao Paulo, celebrated its 64th anniversary in October 2011 with a two-phase advertising campaign. The first phase involved conversations between characters found in the museum’s...
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